Leadership

Dax Craig

Dax Craig

Co-founder and President

Dax is responsible for overseeing Pie's sales, business development, engineering, underwriting, product, and analytics functions. Prior to Pie, Dax was Co-founder and CEO of Valen Analytics, where he oversaw the company’s growth and 2017 sale to Insurity. During his time as a graduate student, he also founded Xertex Technologies, ultimately selling to Centurion Wireless. Dax holds an M.B.A. from the University of Colorado Boulder and a B.S. from the University of Tulsa Collins’ College of Business, where he serves as a member on the Advisory Board. Dax is a proud and long-term member of the Young Presidents’ Organization.
John Swigart

John Swigart

Co-founder and Chief Executive Officer

John, who was named a 2020 Mid-Atlantic Entrepreneur of the Year, has been responsible for overseeing all aspects of Pie since its establishment in May 2017. He brings over 20 years of experience in tech-enabled insurance and financial services businesses. Prior to Pie, John served on the Esurance executive team for 13 years, where he initially led all of the financial functions from 2000-03 and then became the company’s first Chief Marketing Officer. Under John’s leadership of the marketing team, Esurance premium volume grew from $50 million in 2003 to $1.3 billion in 2013. Esurance was sold to Allstate in 2011 for $1 billion. John holds a B.A. in Economics from Haverford College.
Thomas Capp headshot

Thomas Capp

Vice President, Sales and Affinity Partnerships

Tom joined Pie in November 2020 to lead its direct sales and affinity partnership efforts. Most recently, Thomas served as SVP of Business Development at Answer Financial, SVP of Direct Sales at HealthMarkets Insurance Agency, and VP of Sales and Agency Marketing at Esurance. Thomas holds a B.A. in History from Northwestern University and an M.B.A from Wharton School.
melissa eaton pie insurance

Melissa Eaton

Vice President, Customer Success

Melissa, who was named a 2020 Women in Leadership honoree and included in IBA’s Hot 100 list, is responsible for defining and driving Pie's customer success strategy initiatives. She joined Pie in December 2018 with over twelve years of experience in the insurance industry providing leadership in customer experience and customer care. Most recently, Melissa was Vice President of Customer Experience at Esurance where she led the Digital Product Management, Voice of the Customer, and User Experience teams. Under her stewardship, Esurance won two JD Power customer satisfaction awards, and Mercury Insurance recorded the largest annual increase in customer satisfaction points for Claims. Melissa has a B.A. in International Affairs from the University of Colorado Boulder.
Matt Frazier

Matt Frazier

Chief Analytics Officer

Matt joined Pie in April 2018 and is responsible for leveraging data to build reliable predictive underwriting and pricing models. Matt joined Pie with over fifteen years of multi-disciplinary experience in the insurance industry. He’s helped successful companies, including First Comp Insurance and AmTrust Financial Services, expand into new and existing markets. Most recently, Matt helped establish strategic growth as the Scoring Officer and VP of Applied Analytics at Valen Analytics. Matt has a B.A. in Philosophy and a B.S. in Business Administration, Management, and Operations from the University of Washington.

Mike Gionfriddo

Chief Technology Officer

Mike joined Pie in April 2019 and is responsible for setting the culture and cadence for Pie’s product and technology teams. Most recently, Mike served as Chief Strategy Officer at BurstIQ. His experience also includes his leadership as Chief Technology Officer of Blackhawk Network, where he successfully helped Blackhawk IPO and grow to the 5th largest processor on the Visa Network. Mike was also a Distinguished Engineer at Sun Microsystems where he was responsible for the architecture of Sun’s integration platform and JavaFX. He graduated with a B.S. in Math and Computer Science from Carnegie Mellon.
Tom G - CFO

Tom Grossi

Chief Financial Officer

Tom joined Pie in July 2019 and is responsible for developing and implementing the company’s financial strategy. Prior to Pie, he was CFO at Optoro, a senior finance executive at Opower, and a partner at venture capital firm NEA. Tom has extensive experience leading high-growth, venture-backed organizations, including improving their forecasting, planning, and budget processes. Tom earned a B.A. and M.A. in Computer Science from Harvard University and an M.B.A. from Harvard Business School.
T. Leon

Teresa Leon

General Counsel

Teresa joined Pie in July 2019 and is accountable for all compliance and legal functions. She has twenty years of experience in legal services and most recently served as General Counsel for ICW Group Holdings, one of the top 20 workers’ comp carriers in the country. Teresa has an impressive track record of advising and providing counsel to executive management on critical legal issues. She has a B.A. in Archaeology from Florida State University and a J.D. from New England Law Boston.
Heather McIlhany

Heather McIlhany

Vice President, Marketing

Heather joined Pie in April 2018 and is responsible for the broad array of marketing functions that help reach and expand the company’s audience, including marketing strategy, customer acquisition, and communications. She has an impactful record of marketing management experience with technology companies including Netflix, Square, and AOL. Prior to joining Pie, Heather was the Senior Director of Marketing at WeddingWire where she spearheaded the company’s marketing to its small business audience. Heather has a B.A. in Political Science and International Studies from Yale University.
L. Putt Needleman

Lauri Putt Needleman

Vice President, People

Lauri joined Pie in May 2017 is responsible for recruitment, development, benefits, compensation, and coaching for Pie employees (also known as Pie-oneers). Previously, she led people teams at companies including RapidAdvance, AFP Advisors Network, and Fannie Mae. Lauri has a B.A. in Communications: PR & Journalism from the University of Maryland.
Dale Willis headshot

Dale Willis

Vice President, New Lines

Dale Willis joined Pie Insurance in April 2021 to oversee Pie’s commercial auto team and efforts. In addition to the near-decade he spent at Progressive Insurance, he carries an extensive background in the insurtech space, most recently as VP of Data Services and Insurance at Netradyne. Dale holds an M.B.A from Northwestern University’s Kellogg School of Management and a B.S. in Mechanical Engineering from Ohio State.