If it doesn’t serve small businesses, it doesn’t serve us.
Seek to understand, assume positive intent, talk about the hard stuff.
Do the right thing even when no one is watching.
Act like it’s your company.
If we are not uncomfortable, we are not moving fast enough.
We celebrate together and we celebrate often.
We take action, correct as needed, and move forward quickly.
Keep it simple and focus on the minimum viable product.
Learn from everything and everyone.