If it doesn’t serve small businesses, it doesn’t serve us.
Seek to understand, assume positive intent, talk about the hard stuff.
Do the right thing even when no one is watching.
Act like it’s your company.
If we are not uncomfortable, we are not moving fast enough.
Play hard and work hard.
Ideas are great, but it's all about execution.
Keep it simple and focus on minimum viable product.
Learn from everything.